American Airlines

Brand profile

The American Airlines brand has featured in Brand Finance consumer research 9 times between 2018 and 2020, including Airlines in Canada, Airlines in United States and Airlines in Brazil.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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