Aldi

Brand profile

The Aldi brand has featured in Brand Finance consumer research 5 times in 2019, including Retail in Australia, Retail in France and Retail in Spain.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel

KPIs

NPS