Brand profile

The AIA brand has featured in Brand Finance consumer research 18 times between 2017 and 2020, including Insurance in China, Insurance in Australia and Insurance in Malaysia.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

Request a new market or sector coverage for a brand

Marketing Funnel