BT

Brand profile

The BT brand has featured in Brand Finance consumer research 6 times between 2017 and 2019, including Telecoms in United Kingdom, Telecoms in Singapore and Telecoms in Ireland.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel

KPIs

NPS