TM
Country
Malaysia
Sector
Telecommunications
Offices
-
Employees
-
Brand value
$734m
Brand rating
AA-
Enterprise value
$4,557m
Value / market cap
16.1%
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Performance of the brand
Telekom Malaysia (TM) which started as the telecommunications department of Malaya has grown into a private, integrated communications provider that offers mobile, fixed line as well as broadband and data services. Following its merger with Celcom in 2003, TM restructured in 2007 to separate its fixed line and mobile services. The strategic move allows each division to be more flexible and focus in their core businesses.
TM’s consistent investment into technology had increased speed of connectivity while its TM points and TM online had enhance convenience and quality of experience of customers. For its CSR side, the company offers students scholarships through its Yayasan TM. It is also generous in training the next generation of technology leaders in Malaysia. These efforts in education contribute directly to community as well as in nation-building.
League tables
TM appears in the following brand league tables:
Rank 114 in the
Top 500 Telecom Brands 2012.
Rank 114 in the
Top 500 Telecom Brands 2011.
Rank 100 in the
Top 500 Telecom Brands 2010.
2012 brand performance*
Brand value
$734m
Brand rating
AA-
Enterprise value
$4,557m
Value / ent. value
16.1%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$628m
Brand rating
AA
Enterprise value
$3,932m
Value / ent. value
16.0%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$696m
Brand rating
AA-
Enterprise value
$4,323m
Value / ent. value
16.1%
* Figures taken on 31st December 2009.
Geography and products
TM has offices in Malaysia, Singapore, Hong Kong, the UK and US. Its global business segment provides satellite, terrestrial and submarine fibre optic connectivity across Asia, Europe, the Americas, Oceania, the Middle East and Africa. TM aims to connect 1.33 million premises in Malaysia with high-speed internet access by 2012, and help achieve the national objective of 50% household broadband penetration by 2010.
PR
As part of its retail business strategy, TM made plans to launch a customer loyalty programme to increase patronageas well as reinforce members’ affinity to the TM brand. TM’s sales and marketing activities in 2008 also increased its emphasis on strengthening relationships with enterprise customers by offering personalized services by experienced sales teams.
