Glossary of Terminology
The help clients, marketers and brand owners understand brand valuation, we have produce a series of short definitions and descriptions of key brand and financial related terms used throughout our website and research.
Please click on the term below for further information
- Accounting Standards
- Adjusted Book Value Method
- Adjusted Net Asset Method
- Annual Impairment Reviews
- Appraisal Date
- Arbitrage Pricing Theory
- Asset (Asset Based) Approach
- BSI (Brand Strength Index)
- Beta
- Blockage Discount
- Book Value
- Brand
- Brand Acquisitions & Brand Finance's Services
- Brand Analysis
- Brand Analytics
- Brand Appraisal
- Brand Appraisal Approach
- Brand Co
- Brand Disposal
- Brand Due Diligence
- Brand Economics
- Brand Equity
- Brand Index
- Brand Licensing
- Brand Name
- Brand Name Valuation
- Brand Power
- Brand Rating
- Brand Strategy
- Brand Strength
- Brand Strength Index (BSI)
- Brand Transactions
- Brand Value
- Brand Value Added
- BrandBeta
- Branded Business
- Business Combination
- Business Enterprise
- Business Risk
- Business Valuation
- Capital Asset Pricing Model (CAPM)
- Capital Structure
- Capitalisation
- Capitalisation Factor
- Cash Flow
- Common Size Statements
- Control Premium
- Cost Approach
- Cost based Brand Valuation
- Cost of Capital
- DJSI
- Debt Free (Invested Capital)
- Discount Rate
- Discount for Lack of Control
- Discount for Lack of Marketability
- Discount for Lack of Voting Rights
- Discounted Future Earnings Method
- Discounted cash flow (DCF)
- Dow Jones Sustainability Indexes
- Economic Benefits
- Economic Life
- Economic Use Brand Valuation
- Effective Date
- Enterprise
- Enterprise value
- Equity
- Equity Net Cash Flows
- Equity Risk Premium
- Excess Earnings
- Excess Earnings Method
- Fair Value (Fair Price)
- Fair market value (FMV)
- Fairness Opinion
- Financial Risk
- Forced Liquidation Value
- Free Cash Flows
- Going Concern
- Going Concern Value
- Goodwill
- Goodwill Impairment Reviews
- Goodwill Value
- Guideline Public Company Method
- Holding company
- IAS 36 - Impairment of Assets
- IAS 38 - Intangible Assets
- IFRS3 - Business Combinations
- IFRS3 - Impact on Business
- IFRS3 - Implications for Intellectual Property (IP) Managers
- IFRS3 - Implications for Intellectual Property (IP) Owners
- IFRS3 - Requirements for Brand Valuations
- ISO 10668
- Impairment Review
- Intangible Asset
- Intangible Asset Accounting
- Intangible Asset Appraisal Techniques (Methodologies)
- Intangible Asset Valuation Techniques (Methodologies)
- Intangible Assets
- Internal Rate of Return
- Intrinsic Value
- Invested Capital
- Investment Risk
- Investment Value
- Key Person Discount
- Levered Beta
- Limited Appraisal
- Liquidation Value
- Liquidity
- Majority Control
- Majority Interest
- Market Based Valuation
- Market Capitalisation of Equity
- Market Capitalisation of Invested Capital
- Market Multiple
- Marketability
- Marketability Discount
- Merger and Acquisition Method
- Mid Year Discounting
- Minority Discount
- Minority Interest
- Multiple
- NPV (Net Present Value)
- Net Book Value
- Net Cash Flow
- Net Present Value
- Net Tangible Asset Value
- Non-Operating Assets
- Normalised Earnings
- Normalised Financial Statements
- Orderly Liquidation Value
- Portfolio Discount
- Premise of Value
- Present Value
- Price Earnings Multiple
- Rate of Return
- Redundant Assets
- Replacement Cost New
- Report Date
- Reproduction Cost New
- Required Rate of Return
- Residual Value
- Return on Equity
- Return on Invested Capital
- Return on Investment
- Risk Free Rate
- Risk Premium
- Royalty Relief
- Rule of Thumb
- Selling Brands
- Special Interest Purchasers
- Standard of Value
- Systematic Risk
- Tangible Assets
- Tangible Value
- Terminal Value
- Transaction Method
- Unlevered Beta
- Unsystematic Risk
- Valuation
- Valuation Approach
- Valuation Date
- Valuation Ratio
- Valuation Ratio
- Value to the Owner
- Visual Identity
- Visual Identity Score
- Voting Control
- Weighted Average Cost of Capital (WACC)
- brandaudits
