Idea

Request Brand Report Compare brand

Country Flag of India India
Sector Telecommunications
Offices -
Employees -

Brand value $1,074m
Brand rating AA-
Enterprise value $8,820m
Value / market cap 12.2%
User rating

League tables

Idea appears in the following brand league tables:

Rank 93 in the Top 500 Telecom Brands 2012.
Rank 97 in the Top 500 Telecom Brands 2011.
Rank 78 in the Mobile Telecom 100 2010.
Rank 103 in the Top 500 Telecom Brands 2010.
Rank 43 in the India 50 2010.

2012 brand performance*

Brand value $1,074m
Brand rating AA-
Enterprise value $8,820m
Value / ent. value 12.2%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $796m
Brand rating AA-
Enterprise value $6,701m
Value / ent. value 11.9%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $660m
Brand rating A+
Enterprise value $4,664m
Value / ent. value 14.1%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $513m
Brand rating BBB-
Enterprise value $5,939m
Value / ent. value 8.6%

* Figures taken on 31st December 2008.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment