The BrandFinance® Sporting Brands 2012

Find out who the top sports brands are in 2012

Rank
Brand Value
(USD $ Millions)
Brand Rating
Compare
Brands

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2012	2011	Name	2012	2011	2012	2011
11	-	Manchester United	853853	412412	24AAA+	23AAA
22	-	Bayern Munich	786786	308308	23AAA	23AAA
33	-	Real Madrid	600600	401401	24AAA+	23AAA
44	-	FC Barcelona	580580	392392	24AAA+	23AAA
55	-	Dallas Cowboys	510510	0-	18A+	0-
66	-	New England Patriots	500500	0-	20AA	0-
77	-	New York Giants	471471	0-	20AA	0-
88	-	Green Bay Packers	460460	0-	23AAA	0-
99	-	Pittsburgh Steelers	410410	0-	21AA+	0-
1010	-	New York Yankees	398398	0-	20AA	0-
1111	-	Chelsea	398398	196196	19AA-	20AA
1212	-	Arsenal	388388	188188	19AA-	20AA
1313	-	Liverpool	367367	156156	19AA-	20AA
1414	-	New Orleans Saints	340340	0-	20AA	0-
1515	-	Philadelphia Eagles	337337	0-	18A+	0-
1616	-	Baltimore Ravens	329329	0-	19AA-	0-
1717	-	Houston Texans	325325	0-	18A+	0-
1818	-	Washington Redskins	325325	0-	17A	0-
1919	-	New York Jets	324324	0-	17A	0-
2020	-	Chicago Bears	305305	0-	18A+	0-
2121	-	Manchester City	302302	106106	15BBB+	14BBB
2222	-	AC Milan	292292	170170	21AA+	19AA-
2323	-	Arizona Cardinals	290290	0-	19AA-	0-
2424	-	Denver Broncos	289289	0-	18A+	0-
2525	-	Indianapolis Colts	275275	0-	18A+	0-
2626	-	Kansas City Chiefs	268268	0-	17A	0-
2727	-	Schalke 04	266266	8484	15BBB+	15BBB+
2828	-	San Francisco 49ers	257257	0-	18A+	0-
2929	-	Detroit Lions	256256	0-	18A+	0-
3030	-	Seattle Seahawks	253253	0-	17A	0-
3131	-	Tennessee Titans	251251	0-	17A	0-
3232	-	Atlanta Falcons	245245	0-	18A+	0-
3333	-	Borussia Dortmund	227227	7878	17A	15BBB+
3434	-	Carolina Panthers	225225	0-	15BBB+	0-
3535	-	Tottenham	225225	7979	14BBB	14BBB
3636	-	Inter Milan	215215	164164	21AA+	20AA
3737	-	St. Louis Cardinals	213213	0-	19AA-	0-
3838	-	Philadelphia Phillies	207207	0-	19AA-	0-
3939	-	Boston Red Sox	205205	0-	15BBB+	0-
4040	-	Los Angeles Lakers	205205	0-	20AA	0-
4141	-	Buffalo Bills	201201	0-	15BBB+	0-
4242	-	San Diego Chargers	200200	0-	14BBB	0-
4343	-	Tampa Bay Buccaneers	200200	0-	14BBB	0-
4444	-	Cleveland Browns	200200	0-	14BBB	0-
4545	-	Los Angeles Dodgers	187187	0-	15BBB+	0-
4646	-	St Louis Rams	186186	0-	14BBB	0-
4747	-	Jacksonville Jaguars	186186	0-	14BBB	0-
4848	-	Miami Dolphins	184184	0-	13BBB-	0-
4949	-	Ajax	184184	4646	18A+	15BBB+
5050	-	New York Knicks	178178	0-	15BBB+	0-
5151	-	Cincinnati Bengals	178178	0-	14BBB	0-
5252	-	Oakland Raiders	177177	0-	14BBB	0-
5353	-	Texas Rangers	174174	0-	15BBB+	0-
5454	-	San Francisco Giants	173173	0-	18A+	0-
5555	-	Minnesota Vikings	173173	0-	14BBB	0-
5656	-	Olympique de Marseille	168168	7474	18A+	15BBB+
5757	-	Atlanta Braves	163163	0-	17A	0-
5858	-	Detroit Tigers	162162	0-	15BBB+	0-
5959	-	Juventus	160160	115115	15BBB+	15BBB+
6060	-	Miami Heat	157157	0-	15BBB+	0-
6161	-	Chicago Cubs	155155	0-	13BBB-	0-
6262	-	Hamburg SV	153153	8484	14BBB	15BBB+
6363	-	Cincinnati Reds	146146	0-	17A	0-
6464	-	New York Mets	145145	0-	12BB+	0-
6565	-	Los Angeles Angels of Anaheim	144144	0-	14BBB	0-
6666	-	Chicago White Sox	143143	0-	14BBB	0-
6767	-	Chicago Bulls	143143	0-	17A	0-
6868	-	Dallas Mavericks	137137	0-	17A	0-
6969	-	Milwaukee Brewers	136136	0-	14BBB	0-
7070	-	Minnesota Twins	131131	0-	14BBB	0-
7171	-	Cleveland Indians	128128	0-	14BBB	0-
7272	-	Toronto Blue Jays	125125	0-	12BB+	0-
7373	-	Washington Nationals	123123	0-	12BB+	0-
7474	-	Baltimore Orioles	122122	0-	14BBB	0-
7575	-	Olympique Lyonnais	120120	7676	14BBB	17A
7676	-	Boston Celtics	119119	0-	18A+	0-
7777	-	Seattle Mariners	119119	0-	11BB	0-
7878	-	Arizona Diamondbacks	116116	0-	13BBB-	0-
7979	-	Pittsburgh Pirates	116116	0-	13BBB-	0-
8080	-	San Antonio Spurs	115115	0-	18A+	0-
8181	-	Montreal Canadiens	108108	0-	18A+	0-
8282	-	Toronto Maple Leafs	105105	0-	15BBB+	0-
8383	-	Oakland Athletics	104104	0-	13BBB-	0-
8484	-	Orlando Magic	104104	0-	14BBB	0-
8585	-	Tampa Bay Rays	103103	0-	13BBB-	0-
8686	-	Colorado Rockies	102102	0-	11BB	0-
8787	-	Toronto Raptors	100100	0-	11BB	0-
8888	-	Houston Astros	9999	0-	11BB	0-
8989	-	San Diego Padres	9494	0-	11BB	0-
9090	-	Houston Rockets	9494	0-	14BBB	0-
9191	-	Portland Trail Blazers	9292	0-	14BBB	0-
9292	-	Cleveland Cavaliers	9292	0-	14BBB	0-
9393	-	Golden State Warriors	9191	0-	13BBB-	0-
9494	-	Kansas City Royals	8888	0-	11BB	0-
9595	-	Aston Villa	8787	4343	13BBB-	13BBB-
9696	-	Newcastle United	8686	2525	11BB	12BB+
9797	-	Miami Marlins	8585	0-	11BB	0-
9898	-	Oklahoma City Thunder	8585	0-	14BBB	0-
9999	-	AS Roma	8585	6363	13BBB-	15BBB+
100100	-	SSC Napoli	8585	4343	13BBB-	14BBB
101101	-	New York Rangers	8383	0-	17A	0-
102102	-	Vancouver Canucks	8181	0-	15BBB+	0-
103103	-	Detroit Pistons	8080	0-	11BB	0-
104104	-	Everton	7979	3838	12BB+	12BB+
105105	-	SC Corinthians Paulista	7777	0-	23AAA	0-
106106	-	FC Girondins do Bordeaux	7676	4848	12BB+	13BBB-
107107	-	Denver Nuggets	7676	0-	14BBB	0-
108108	-	Phoenix Suns	7575	0-	13BBB-	0-
109109	-	Utah Jazz	7575	0-	13BBB-	0-
110110	-	PSV Eindhoven	7474	2929	15BBB+	12BB+
111111	-	FC Basel 1893	7272	0-	14BBB	0-
112112	-	New Orleans Hornets	7272	0-	13BBB-	0-
113113	-	VFB Stuttgart	7171	5151	11BB	13BBB-
114114	-	Indiana Pacers	7070	0-	13BBB-	0-
115115	-	West Ham United FC	7070	0-	10BB-	0-
116116	-	Philadelphia 76ers	6969	0-	12BB+	0-
117117	-	Los Angeles Clippers	6868	0-	13BBB-	0-
118118	-	Werder Bremen	6868	4242	11BB	13BBB-
119119	-	Valencia CF	6868	5050	14BBB	14BBB
120120	-	VfL Wolfsburg	6666	0-	10BB-	0-
121121	-	Memphis Grizzlies	6666	0-	13BBB-	0-
122122	-	Sunderland AFC	6666	0-	11BB	0-
123123	-	Fulham FC	6565	3434	10BB-	11BB
124124	-	Guangzhou Evergrande FC	6565	0-	20AA	0-
125125	-	Bayer 04 Leverkusen	6464	0-	12BB+	0-
126126	-	Celtic	6464	3131	15BBB+	14BBB
127127	-	Paris Saint-Germain FC	6464	0-	11BB	0-
128128	-	Charlotte Bobcats	6363	0-	12BB+	0-
129129	-	Atlanta Hawks	6060	0-	11BB	0-
130130	-	São Paulo FC	5858	0-	23AAA	0-
131131	-	Seattle Sounders FC	5858	0-	19AA-	0-
132132	-	FC Zenit St Petersburg	5656	0-	13BBB-	0-
133133	-	Stoke City FC	5555	0-	10BB-	0-
134134	-	Hertha BSC Berlin	5555	0-	11BB	0-
135135	-	Washington Wizards	5252	0-	9B+	0-
136136	-	Minnesota Timberwolves	5252	0-	10BB-	0-
137137	-	Chicago Blackhawks	5252	0-	17A	0-
138138	-	Pittsburgh Penguins	5252	0-	17A	0-
139139	-	Milwaukee Bucks	5151	0-	11BB	0-
140140	-	Detroit Red Wings	5151	0-	18A+	0-
141141	-	Sacramento Kings	5151	0-	11BB	0-
142142	-	SC Internacional	5151	0-	23AAA	0-
143143	-	Atlético de Madrid	5050	5555	14BBB	15BBB+
144144	-	Sevilla FC	4949	0-	13BBB-	0-
145145	-	Boston Bruins	4848	0-	17A	0-
146146	-	Mumbai Indians	4848	0-	20AA	0-
147147	-	CR Flamengo	4646	0-	23AAA	0-
148148	-	SS Lazio	4646	3434	11BB	13BBB-
149149	-	ACF Fiorentina	4646	3535	10BB-	12BB+
150150	-	Los Angeles Galaxy	4646	0-	19AA-	0-
151151	-	Chennai Super Kings	4545	0-	20AA	0-
152152	-	Nagoya Grampus	4545	0-	21AA+	0-
153153	-	Twente	4343	0-	11BB	0-
154154	-	Brooklyn Nets	4141	0-	9B+	0-
155155	-	Royal Challengers Bangalore	4141	0-	18A+	0-
156156	-	New York Red Bulls	4040	0-	15BBB+	0-
157157	-	Kashima Antlers	4040	0-	19AA-	0-
158158	-	Kolkata Knight Riders	3939	0-	17A	0-
159159	-	Ottawa Senators	3939	0-	12BB+	0-
160160	-	Philadelphia Flyers	3939	0-	14BBB	0-
161161	-	Calgary Flames	3838	0-	12BB+	0-
162162	-	Santos	3838	0-	0-	0-
163163	-	CD Guadalajara	3838	0-	21AA+	0-
164164	-	Urawa Red Diamonds	3838	0-	15BBB+	0-
165165	-	LOSC Lille Métropole	3636	0-	11BB	0-
166166	-	SE Palmeiras	3434	0-	21AA+	0-
167167	-	Grêmio FBPA	3333	0-	21AA+	0-
168168	-	Delhi Daredevils	3232	0-	16A-	0-
169169	-	New Jersey Devils	3232	0-	13BBB-	0-
171171	-	Edmonton Oilers	3131	0-	10BB-	0-
172172	-	Hyderabad Deccan Chargers	3131	0-	14BBB	0-
173173	-	Seoul	3131	0-	21AA+	0-
174174	-	CR Vasco da Gama	3131	0-	21AA+	0-
175175	-	Los Angeles Kings	3030	0-	13BBB-	0-
176176	-	Spartak Moskva	3030	0-	13BBB-	0-
177177	-	Boca Juniors	2929	0-	23AAA	0-
178178	-	Pune Warriors	2929	0-	11BB	0-
179179	-	Kings XI Punjab	2929	0-	8B	0-
180180	-	Gamba Osaka	2828	0-	19AA-	0-
181181	-	Buffalo Sabres	2727	0-	13BBB-	0-
182182	-	Rajasthan Royals	2727	0-	8B	0-
183183	-	Winnipeg Jets	2626	0-	10BB-	0-
184184	-	Dallas Stars	2626	0-	12BB+	0-
185185	-	Tampa Bay Lightning	2626	0-	12BB+	0-
186186	-	Cruzeiro EC	2525	0-	19AA-	0-
187187	-	Washington Capitals	2525	0-	13BBB-	0-
188188	-	Club América	2525	0-	20AA	0-
189189	-	Nashville Predators	2525	0-	12BB+	0-
190190	-	Carolina Hurricanes	2424	0-	13BBB-	0-
191191	-	San Jose Sharks	2424	0-	12BB+	0-
192192	-	Beijing Guoan FC	2323	0-	19AA-	0-
193193	-	Tokyo	2323	0-	14BBB	0-
194194	-	Yokohama F. Marinos	2323	0-	15BBB+	0-
195195	-	Shakhtar Donetsk	2323	0-	14BBB	0-
196196	-	AZ Alkmaar	2323	0-	10BB-	0-
197197	-	Minnesota Wild	2323	0-	11BB	0-
198198	-	Suwon Samsung Bluewings	2222	0-	20AA	0-
199199	-	Kawasaki Frontale	2222	0-	15BBB+	0-
200200	-	Vancouver Whitecaps	2222	0-	11BB	0-
201201	-	CA River Plate	2222	0-	23AAA	0-
202202	-	Colorado Avalanche	00	0-	11BB	0-
203203	-	Toronto	2121	0-	11BB	0-
204204	-	Atlético Mineiro	2121	0-	18A+	0-
205205	-	Al Hilal	2121	0-	9B+	0-
206206	-	Sanfrecce Hiroshima	2121	0-	18A+	0-
207207	-	Phoenix Coyotes	2121	0-	12BB+	0-
208208	-	Udinese Calcio	2020	0-	9B+	0-
209209	-	Florida Panthers	2020	0-	10BB-	0-
210210	-	Shimizu S Pulse	2020	0-	14BBB	0-
211211	-	Fluminense	2020	0-	23AAA	0-
212212	-	Anaheim Ducks	00	0-	11BB	0-
213213	-	St. Louis Blues	2020	0-	12BB+	0-
214214	-	Villarreal	2020	0-	10BB-	0-
215215	-	Ittihad	2020	0-	11BB	0-
216216	-	Club Brugge KV	2020	0-	13BBB-	0-
217217	-	Júbilo Iwata	2020	0-	15BBB+	0-
218218	-	Kashiwa Reysol	1919	0-	17A	0-
219219	-	Philadelphia Union	1919	0-	14BBB	0-
220220	-	Cruz Azul	1919	0-	23AAA	0-
221221	-	Omiya Ardija	1818	0-	13BBB-	0-
222222	-	Pohang Steelers	1818	0-	18A+	0-
223223	-	Real Salt Lake	1818	0-	17A	0-
224224	-	Sporting Kansas City	1818	0-	17A	0-
225225	-	Rubin Kazan	1717	0-	11BB	0-
226226	-	Columbus Blue Jackets	00	0-	9B+	0-
227227	-	Shandong Luneng Taishan	1717	0-	18A+	0-
228228	-	Houston Dynamo	1717	0-	15BBB+	0-
229229	-	Tigres de la UANL	1717	0-	23AAA	0-
230230	-	Jeonbuk Hyundai Motors	1616	0-	19AA-	0-
231231	-	Al Ain	1515	0-	9B+	0-
232232	-	Portland Timbers	1515	0-	14BBB	0-
233233	-	CA Vélez Sársfield	1515	0-	23AAA	0-
234234	-	Cerezo Osaka	1515	0-	14BBB	0-
235235	-	Ulsan Hyundai	1414	0-	19AA-	0-
236236	-	CF Pachuca	1414	0-	18A+	0-
237237	-	Chicago Fire SC	1414	0-	14BBB	0-
238238	-	Vegalta Sendai	1414	0-	17A	0-
239239	-	Colorado Rapids	1414	0-	15BBB+	0-
240240	-	Albirex Niigata	1414	0-	15BBB+	0-
241241	-	Vissel Kobe	1313	0-	15BBB+	0-
242242	-	Jeju United	1313	0-	17A	0-
243243	-	Coritiba	1313	0-	19AA-	0-
244244	-	Hapoel Tel Aviv	1313	0-	12BB+	0-
245245	-	Busan I'Park	1313	0-	19AA-	0-
246246	-	Botafogo FR	1313	0-	20AA	0-
247247	-	Seongnam Ilhwa Chunma	1313	0-	15BBB+	0-
248248	-	Jiangsu Sainty	1313	0-	19AA-	0-
249249	-	Incheon United	1313	0-	17A	0-
250250	-	Dallas	1313	0-	17A	0-