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NHL Team Brand Values - Update 2013
The most valuable NHL team brands
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- Brand Value
(USD $ Millions) - Brand Rating
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Brands
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| 2013 | 2012 | Logo | Name | Country | 2013 | 2012 | 2013 | 2012 | Select |
|---|---|---|---|---|---|---|---|---|---|
| 11 | 2 |  | Toronto Maple Leafs |  | 141141 | 105105 | 15BBB+ | 15BBB+ | |
| 22 | 1 |  | Montreal Canadiens | | 126126 | 108108 | 17A | 18A+ | |
| 33 | 3 |  | New York Rangers |  | 120120 | 8383 | 18A+ | 17A | |
| 44 | 4 |  | Vancouver Canucks | | 9090 | 8181 | 14BBB | 15BBB+ | |
| 55 | 7 |  | Detroit Red Wings | | 7676 | 5151 | 17A | 18A+ | |
| 66 | 6 |  | Pittsburgh Penguins | | 7171 | 5252 | 17A | 17A | |
| 77 | 5 |  | Chicago Blackhawks | | 6666 | 5252 | 15BBB+ | 17A | |
| 88 | 8 |  | Boston Bruins | | 6666 | 4848 | 15BBB+ | 17A | |
| 99 | 9 |  | Ottawa Senators | | 5959 | 3939 | 12BB+ | 12BB+ | |
| 1010 | 12 |  | New Jersey Devils | | 5454 | 3232 | 14BBB | 13BBB- | |
| 1111 | 10 |  | Philadelphia Flyers | | 5252 | 3939 | 14BBB | 14BBB | |
| 1212 | 11 |  | Calgary Flames | | 5252 | 3838 | 12BB+ | 12BB+ | |
| 1313 | 14 |  | Los Angeles Kings | | 4747 | 3030 | 13BBB- | 13BBB- | |
| 1414 | 16 |  | Winnipeg Jets | | 4040 | 2626 | 10BB- | 10BB- | |
| 1515 | 17 |  | Dallas Stars | | 3838 | 2626 | 12BB+ | 12BB+ | |
| 1616 | 13 |  | Edmonton Oilers | | 3737 | 3131 | 10BB- | 10BB- | |
| 1717 | 15 |  | Buffalo Sabres | | 3636 | 2727 | 12BB+ | 13BBB- | |
| 1818 | 19 |  | Washington Capitals | | 3636 | 2525 | 13BBB- | 13BBB- | |
| 1919 | 28 |  | St. Louis Blues | | 3535 | 2020 | 13BBB- | 12BB+ | |
| 2020 | 20 |  | Nashville Predators | | 3434 | 2525 | 12BB+ | 12BB+ | |
| 2121 | 18 |  | Tampa Bay Lightning | | 3333 | 2626 | 12BB+ | 12BB+ | |
| 2222 | 25 |  | Phoenix Coyotes | | 3333 | 2121 | 12BB+ | 12BB+ | |
| 2323 | 22 |  | San Jose Sharks | | 3232 | 2424 | 12BB+ | 12BB+ | |
| 2424 | 24 |  | Colorado Avalanche | | 3131 | 0- | 11BB | 11BB | |
| 2525 | 21 |  | Carolina Hurricanes | | 3131 | 2424 | 12BB+ | 13BBB- | |
| 2626 | 23 |  | Minnesota Wild | | 2929 | 2323 | 11BB | 11BB | |
| 2727 | 27 |  | Anaheim Ducks | | 2828 | 0- | 11BB | 11BB | |
| 2828 | 26 |  | Florida Panthers | | 2727 | 2020 | 10BB- | 10BB- | |
| 2929 | 29 |  | Columbus Blue Jackets | | 2323 | 0- | 9B+ | 9B+ | |
| 3030 | 30 |  | New York Islanders | | 1717 | 1212 | 9B+ | 8B |
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