The annual report on the most valuable logistics brands.
UPS remains the world’s most valuable logistics brand, despite 1% year-on-year decrease in brand value to US$22.0 billion.
There is no doubt that forging a distinct brand helps a business to build resilience. As Amazon prepares to launch ‘Shipping with Amazon’, having a strong brand can help protect incumbents from this new competition. Powerful brands alone will not be enough to prevent Amazon from gaining a foothold in the industry, however they will allow breathing room for the existing brands to riposte and limit their loss of market share.
Richard Haigh, Managing Director, Brand Finance