BrandFinance® Brandirectory
Best Brands in Italy
- Brand Value
(USD $ Millions) - Brand Rating
- Market Cap
(USD $ Millions) - Compare
Brands
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| Logo | Name | Country | Brand Value | Brand Rating | Market Cap | Select |
|---|---|---|---|---|---|---|
 | Generali |  | 11167.711,168 | 20AA | 2735827,358 | |
 | Telecom Italia | | 7859.387,859 | 21AA+ | 6298562,985 | |
 | Eni | | 6294.836,295 | 20AA | 8813988,139 | |
 | Enel | | 6009.016,009 | 20AA | 9221792,217 | |
 | Fiat | | 4349.614,350 | 18A+ | 1466714,667 | |
 | UniCredit | | 4139.914,140 | 18A+ | 98079,807 | |
 | Prada | | 3346.183,346 | 21AA+ | 1227812,278 | |
| Diesel | | 2834.72,835 | 20AA | 0- | ||
| Bance Intesa | | 2565.332,565 | 8B | 3618436,184 | ||
 | Agip | | 2405.462,405 | 19AA- | 2471524,715 | |
| Luxottica | | 2347.212,347 | 20AA | 1608416,084 | ||
| Bulgari | | 2123.192,123 | 21AA+ | 50305,030 | ||
 | Wind | | 2078.872,079 | 19AA- | 0- | |
| Capitalia | | 1870.641,871 | 14BBB | 1920719,207 | ||
 | HypoVereinsbank | | 1824.671,825 | 18A+ | 41774,177 | |
| Iveco | | 1678.521,679 | 18A+ | 5906759,067 | ||
| Fondiaria-Sai | | 1654.221,654 | 18A+ | 64506,450 | ||
| Sofora | | 1483.741,484 | 20AA | 1367213,672 | ||
 | Intesa Sanpaolo | | 1425.181,425 | 20AA | 63976,397 | |
 | Banca IMI | | 1033.721,034 | 19AA- | 53845,384 | |
 | Bank Austria | | 999.44999 | 18A+ | 30383,038 | |
| Banca Antonveneta | | 944.293944 | 16A- | 1117011,170 | ||
| Banca Popolare Di Verona | | 943.937944 | 8B | 1146111,461 | ||
 | Monte dei Paschi di Siena | | 829.74830 | 18A+ | 39093,909 | |
| BNL | | 717.429717 | 11BB | 86258,625 | ||
 | Banco Popolare | | 707.835708 | 17A | 19691,969 | |
 | UBI Banca | | 636.446636 | 18A+ | 37993,799 | |
 | FastWeb | | 604.48604 | 17A | 37953,795 | |
 | CR Veneto | | 497.487497 | 18A+ | 24832,483 | |
 | Banca Popolare dell'Emilia Romagna | | 496.011496 | 17A | 23122,312 | |
 | Mediobanca | | 486.069486 | 17A | 52225,222 | |
 | Banca CR Firenze | | 482.094482 | 19AA- | 22512,251 | |
 | BIIS | | 453453 | 17A | 38193,819 | |
 | Banco di Napoli | | 382.972383 | 18A+ | 19611,961 | |
 | EurizonVita | | 373373 | 17A | 31463,146 | |
 | Banca Popolare di Milano | | 331.987332 | 18A+ | 10161,016 | |
 | AC Milan | | 273273 | 19AA- | 0- | |
 | Inter Milan | | 263263 | 20AA | 0- | |
 | Credem | | 253.618254 | 17A | 12501,250 | |
 | Credito Valtellinese | | 239.23239 | 17A | 638638 | |
 | Pravex Bank | | 203.996204 | 18A+ | 984984 | |
 | Campari | | 200.65201 | 18A+ | 0- | |
 | Findomestic Banca | | 190190 | 18A+ | 0- | |
 | Banca Carige | | 185.136185 | 17A | 21762,176 | |
 | Juventus | | 184184 | 15BBB+ | 0- | |
 | Banca Fideuram | | 182.036182 | 18A+ | 12201,220 | |
 | Banco Di Sardegna Rsp | | 180.19180 | 17A | 676676 | |
 | Banca Popolare di Vicenza | | 164.124164 | 16A- | 0- | |
 | Banca Popolare di Sondrio | | 152.503153 | 16A- | 24902,490 | |
 | Credito Bergamasco | | 146146 | 17A | 23532,353 | |
| Banco Di Sardegna | | 136.121136 | 16A- | 11771,177 | ||
 | SKYY | | 125.29125 | 17A | 0- | |
| Banco Desio | | 119.367119 | 16A- | 12771,277 | ||
 | BANCA ITALEASE | | 115115 | 16A- | 499499 | |
 | AS Roma | | 101101 | 15BBB+ | 0- | |
| Banca Etruria | | 89.972190 | 16A- | 720720 | ||
| Olivetti | | 89.3289 | 19AA- | 737737 | ||
 | SSC Napoli | | 7070 | 14BBB | 0- | |
 | Tiscali | | 68.0868 | 17A | 421421 | |
 | ACF Fiorentina | | 5656 | 12BB+ | 0- | |
| BIM | | 55.797956 | 16A- | 14871,487 | ||
 | SS Lazio | | 5555 | 13BBB- | 0- | |
 | DMT | | 5454 | 18A+ | 257257 | |
| Meliorbanca | | 49.844650 | 16A- | 613613 | ||
| Banca Popolare Di Intra | | 42.18342 | 11BB | 902902 | ||
 | Screen Service | | 2525 | 18A+ | 143143 | |
 | Eutelia | | 2222 | 17A | 3434 |
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