whitepaper: Goodwill Hunting - How Not to Miss the Mark in Financial Accounting

Brand Finance whitepaper: Goodwill Hunting - How Not to Miss the Mark in Financial Accounting

  • A challenging year for some reinforces the importance of prudence in Goodwill valuation;
    • Debenhams do a bit of restructuring
    • Thomas Cook: Don’t just book it, apply prudence and annually impair it.
  • The role of intangible asset reporting in post-acquisition integration.

A prudent goodwill valuation is critical not only to transparency and accuracy of financial reporting, but also to the success of post-acquisition integration.

Annie Brown, Senior Consultant