Brands derive their value from their reputation, otherwise known as ‘Brand Equity’. The term Brand Equity is widely used in the marketing and branding world to describe the relative stature of different brands and to facilitate dialogue around how a brand asset may be measured.
Brands that have strong brand equity typically command a greater price premium, achieve higher market shares, find it easier to gain distribution on favourable trade terms, attract superior quality partners and attract more capable employees at lower cost.
For more information on this, check out our whitepaper on value-based brand management here.
