Get the Global perspective

• View Global Soft Power Index results at a glance
• Rank nation brands by soft power metrics
• Explore on a world map or by region

Explore trends and insights

• Choose data sets to create your own graphs
• Analyse year-on-year nation brand trends
• Chart relationships between soft power metrics

Dive into the details

• Detailed breakdown of scores across all metrics
• Compare and contrast nation brand scores side by side
• Filter scores by respondent regions and countries

Read the full report