Reputation Report Banking UK 2018

The Nationwide Building Society, which has undergone a number of significant changes to its image since the global financial crisis, has the most compelling brand in UK banking, outperforming the traditional big high street banks.

The UK banking sector, for many decades, was perceived as being a pillar of society and an integral part of the high street, with bank managers being treated as important members of the establishment. The financial crisis of 2008 curtailed this unique role that banks played in British life, but the actions taken by the UK government at the time managed to underline their status. Since then, the industry has been rebuilding trust, improving its brands and reshaping businesses to meet the challenges facing banks in the future.

Richard Haigh, Managing Director, Brand Finance