Football 50 2018

Brand Finance Football 50 2018

The annual report on the most valuable football brands.

Manchester United, despite being overshadowed by the domestic success of their neighbours Manchester City in 2017-18, has retained its title as the world’s most valuable football brand.

The current Brand Finance Football 50 reflects the evolution of the modern football business paradigm with clubs the beneficiaries of strong marketing, globalisation, and the enduring popularity of the world's top sport. But in order for growth trajectories to maintain their momentum, all top clubs need to continue broadening their global footprint, forming relationships and revenue generating opportunities in growth markets, such as China, India and the USA.

Bryn Anderson Director, Brand Finance

Read about this and many more insights in the full report, available for download now.