The annual report on the most valuable British brands.
Total brand value of the top 150 brands, as at 1st January 2018, increased by 3%, from $327 billion to $337 billion, despite uncertainty as the Brexit negotiations moved forward. Against this increasingly favourable macro-economic environment, many British brands are thriving.
Project Fear predicted that Brexit would be the end of the world as we know it, with catastrophe for UK businesses and UK brands. It is becoming clear that the UK economy is far more resilient than predicted and that UK brands are responding well to the challenge posed by Brexit. Demand is high for British brands, both by B2C consumers, B2B customer trading partners, and as takeover targets. Brexit will only increase this frenetic activity of world-beating UK brands.David Haigh, CEO, Brand Finance