“It is the best of British brands whose reach already extends beyond the UK which will flourish due to their international presence. This global reach outside of Europe is what will ultimately help sustain momentum and further brand value growth. Despite the weaker pound and the ongoing Brexit saga, this year’s UK 150 brands show a surprising level of resilience. Lower petrol prices, cheaper flights and the continued desire to have a holiday are benefiting airline, hospitality and retail brands.”
Read about this and many more insights in the full report, available for download now.