NVIDIA and Microsoft brand values have increased significantly, with NVIDIA rising by 163% to USD44.5 billion and Microsoft by 78% to USD340.4 billion), due to their pioneering AI innovations that are making a substantial impact across various industries, according to a new report by Brand Finance.
NVIDIA, a key supplier of chips in the AI space, gained the position as the fastest-growing technology brand this year. The brand climbed 19 ranks to occupy the 10th spot among the most valuable tech brands ranked globally. Brand Finance’s brand tracking data also reveals that the brand is perceived as highly innovative whilst familiarity, consideration and recommendation levels increased in 2024 supporting the brand strength index score to rise above 80 with a brand strength rating of AAA-.
As the second fastest-growing tech brand, Microsoft’s brand value has almost doubled from USD191.6 billion in 2023. Microsoft is also a trailblazer in AI innovations, particularly through its collaboration with OpenAI which is a significant aspect of the brand’s AI innovation strategy.
Richard Haigh, Managing Director of Brand Finance commented:
“Nvidia's relentless innovation in AI hardware has propelled its brand value to new heights, while Microsoft's expansive AI ecosystem has reinforced its position as a cornerstone of modern business technology. Together, these brands exemplify the profound impact that cutting-edge AI capabilities can have on elevating brand value and shaping the future of global industry.”
Apple is the world’s most valuable tech brand ranked in 2024, overtaking Amazon from the past year, with a staggering brand value rise of 74% to USD516.6 billion, supported by its ability to maintain a premium pricing strategy and strong brand equity. Apple maintains a strong Brand Strength Index (BSI) score of 86.5 of 100 and an associated brand strength rating of AAA, an improvement from last year’s AAA- rating. Microsoft ranks second while Google (brand value up 19% to USD333.4 billion) takes the third spot as the most valuable tech brand ranked.
Weixin/WeChat (brand value down 17% to USD41.8 billion) clinches the title of being the strongest tech brand ranked this year, earning a BSI score of 94.3 of 100 and a prestigious AAA+ brand strength rating. Coming in second is YouTube (brand value up 7% to USD31.7 billion), with a BSI score of 92.7 of 100 and maintaining its AAA+ rating from the past year. Despite a slight drop in its BSI score of 92.5 of 100 this year (93.2 out of 100 in 2023), Google comes in third with a AAA+ rating.
The 2024 Sustainability Perceptions Index finds that in the technology sector, Apple has the highest Sustainability Perceptions Value of USD33.3 billion meanwhile Microsoft holds highest positive gap value of USD3.2 billion.