- Sri Lankan Brands Estimated to Drop 9.5% in value following the impact of COVID-19 equating to Rs. 57.4 billion.
- Worst hit industries: airlines, hotels, retail and auto.
- International aviation, airlines and airports to be worst affected by Coronavirus outbreak, with measures of social distancing, closure of borders, advice against travel.
- Home delivery apps, online video conferencing platforms, digital media see surge in demand from remote working revolution.
Brand value and brand strength are extremely useful measures for tracking brand performance. Stronger brands are resilient to outside factors and can withstand the vagaries of uncertainty better. The stronger the brand, the more value you can create.Ruchi Gunewardene, Managing Director, Brand Finance Lanka