The annual report on the most valuable spirits brands.
Leaders of the Chinese baijiu market: Moutai, Wuliangye, and Yanghe are the world’s most valuable spirits brands, according to our latest report. Moutai defended its status as the world’s most valuable with its brand value increasing by 73% to US$21.2 billion.
The big three Chinese baijiu brands have taken the podium because of the extraordinary celebratory culture that the Chinese customers hold for their products. These are brands that have remarkable value based upon centuries of tradition. It will now be interesting to see whether they will translate this success across China to global markets as they make their first steps in Europe, the United States, Canada, and further afield.
David Haigh, CEO, Brand Finance