Spirits 50 2019 report

• Moutai defends title as most valuable spirits brand, brand value up impressive 43% to US$30.5 billion
• Chinese baijiu brands dominate ranking, claiming top 4 positions
• French vodka brand CÎROC records whopping 113% increase in brand value to US$941million
• Mexico’s Don Julio tequila is world’s strongest spirits brand, with AAA brand strength rating

“Chinese baijiu brands are stealing the show, accounting for 54% of the total brand value in our rankings this year. These brands have had to be nimble in adapting to the shift from an expansion market to a competitive market, following China’s recent economic and political changes. How they respond and embrace these changes will determine future brand value growth opportunities.”