Spirits 50 2019 report

Brand Finance Spirits 50 2019

  • Moutai defends title as most valuable spirits brand, brand value up impressive 43% to US$30.5 billion
  • Chinese baijiu brands dominate ranking, claiming top 4 positions
  • French vodka brand CÎROC records whopping 113% increase in brand value to US$941million
  • Mexico’s Don Julio tequila is world’s strongest spirits brand, with AAA brand strength rating

“Chinese baijiu brands are stealing the show, accounting for 54% of the total brand value in our rankings this year. These brands have had to be nimble in adapting to the shift from an expansion market to a competitive market, following China’s recent economic and political changes. How they respond and embrace these changes will determine future brand value growth opportunities.”

David Haigh CEO of Brand Finance

Read about this and many more insights in the full report, available for download now.