South Korea 50 2019 report

• Samsung remains most valuable and strongest South Korean brand
• Technology brands dominate South Korea’s top 10 most valuable brands
• Coupang is fastest-growing, up by whopping 127%
• LG Group holds strong despite troubles with LG Display

Samsung has overcome its troubled past by delivering on what they know best – innovative and high-quality technology. The brand subsequently continues to surpass its competitors in customer satisfaction, with a 92.3% loyalty rate that outperforms other big players in the market, both domestically and on a global scale.