Restaurants 25 2019

The annual ranking of the world's most valuable and strongest restaurant brands.

• Starbucks continues to dominate as world’s most valuable restaurant brand, with brand value of US$39.3 billion
• McDonald’s is strongest brand in sector, only brand to receive AAA+ brand strength rating
• Taco Bell is fastest-growing restaurant brand this year, up 83% to US$3.3 billion
• US brands dominate top 25, with only 3 non-US brands in ranking

The restaurant sector continues to polarise, creating ever more larger brands that are not only very visible, but also very valuable. In a highly competitive marketplace middle sized and small players need to focus on understanding their customers’ tastes and habits to maintain their loyalty and fend off growing threat from supersized chains.

David Haigh, CEO of Brand Finance