The annual report on the most valuable real estate brands.
The global real estate brand rankings are dominated by Chinese property developers, with the top nine most valuable real estate brands all from China. The Brand Finance Real Estate 25 ranking as a whole features 17 Chinese brands, including ten brands from mainland China and seven from Hong Kong. These brands have experienced sky-rocketing revenues due to the boom in the Chinese market in recent years, but there are some indications that the boom is coming to an end.
The global property market has endured cycles of boom and bust, and the Chinese property market is unlikely to be substantially different in the future. Evergrande is posed to ride the surge, but Dalian Wanda’s move away from traditional property development represents an effort to build the value of their brand outside the cyclical nature of this industry.David Haigh, CEO, Brand Finance