Real Estate 25 2020 report

Brand Finance Real Estate 25 2020

  • Real estate brands likely to see limited impact as a result of COVID-19 pandemic 
  • Evergrande retains title of world’s most valuable real estate brand, valued at US$20.6 billion
  • Chinese brands dominate sector, claiming 21 spots out of 25 in ranking
  • CK is sector’s fastest growing brand, brand value up impressive 47%
  • New entrant Joy City is world’s strongest real estate brand, Brand Strength Index (BSI) score 88.2 out of 100

Although the real estate sector is one of the few that could escape the far-reaching damage of the COVID-19 pandemic, it does not mean brands are not facing their own battles from disruption to global investments, general funding issues and reduced investor confidence to issues with permits and development. The pandemic has certainly both highlighted and accelerated trends we were already witnessing in the industry, including changing consumer habits, impacting the retail space, to the new work for home revolution, impacting the office market.

Richard Haigh 
Managing Director, Brand Finance