Most valuable Philippine brands look to greener pastures ahead in line with better-than-expected 2023 economic growth and upbeat 2024 forecast: Brand Finance Philippines 30 2024 Report

• Majority of ranked brands see brand values grow, led by banking and real estate brands
• BDO claims title of most valuable Philippine brand, Jollibee in 2^nd and Globe Telecom in 3^rd
• Mang Inasal sizzles as strongest brand in our rankings, followed by Bear Brand and Globe Telecom
• Philippine brands’ largest brand value growth achieved by Mang Inasal, Chowking and Ayala Land
• BDO holds highest Sustainability Perceptions Value of USD175 million among Philippine brands

Majority of ranked brands see brand values grow, led by banking and real estate brands

The growth in value of the most valuable Philippine brands echoes the positive sentiments of their nation’s economic outlook. This is especially so for brands in the banking and real estate sectors that benefited from strong post-pandemic economic rebound, improving financial literacy as well as continued urbanisation and gentrification.

All banking brands and real estate brands listed in 2023’s rankings posted upticks in brand value this year that range from 4% to 26% for banking brands and 4% to 54% for real estate brands. Chinabank posted the largest brand value percentage increase among banking brands with a 26% growth to USD350 million while Ayala Land’s brand value increase of 54% to USD451 million places it as the largest brand value gainer among real estate brands.

Alex Haigh, Managing Director – Asia Pacific of Brand Finance, commented:

The promising and rapid economic growth in the Philippines provides brands with a favourable environment for success. In addition to their ongoing efforts focusing on growing consumer segments and strategic marketing initiatives, it is crucial for brands to develop and sustain their brand strength to leverage current opportunities for long-term growth.”

BDO claims title of most valuable Philippine brand, Jollibee in 2^nd and Globe Telecom in 3^rd

BDO (brand value up 14% to USD2.5 billion) is the most valuable Philippine brand. The banking brand rose one spot to claim the crown from PLDT (brand value down 25% to USD1.9 billion), which fell three places to 4^th position. In terms of brand strength, BDO’s Brand Strength Index (BSI) score fell 1.3 points to 85.2 of 100, although it maintained its AAA brand strength rating. Completing the triumvirate of the most valuable brands with BDO are Jollibee (brand value up 51% to USD2.3 billion) and Globe Telecom (brand value down 4% to USD1.9 billion) in 2^nd and 3^rd place respectively.

Mang Inasal sizzles as strongest brand in our rankings, followed by Bear Brand and Globe Telecom

In terms of brand strength, Mang Inasal is the strongest brand among the most valuable Philippine brands ranked this year. The restaurants brand recorded an impressive BSI score of 86.3 points of 100, with a corresponding brand strength rating of AAA. Its performance was driven by factors such as a perfect score for brand familiarity, in line with an expanded store network in the country. Following behind Mang Inasal are Bear Brand and Globe Telecom as the second and third strongest brands in our rankings respectively.

Philippine brands’ largest brand value growth achieved by Mang Inasal, Chowking and Ayala Land

Restaurants brands Mang Inasal (brand value up 201% to USD374 million) and Chowking (brand value up 56% to USD252 million) are the largest brand value gainers in this year’s ranking of the most valuable Philippine brands. Real estate brand Ayala Land follows closely behind in third place with its 54% brand value growth to USD451 million. Rankings-wise, Mang Inasal jumped eight places to become the 15^th most valuable Philippine brand. Chowking kept its 22^nd place while Ayala Land rose one spot to 13^th place.