Netherlands 50 2020 report

Brand Finance Netherlands 50 2020

  • Top 50 most valuable brands in the Netherlands stand to lose up to ¤21bn of cumulative brand value following devasting COVID-19 pandemic
  • Shell retains title of nation’s most valuable brand, valued at €42.9 billion
  • NN is Netherlands’ fastest growing, up 46% and climbing 3 spots in ranking
  • KPN is nation’s strongest brand, Brand Strength Index (BSI) score 86.5 out of 100 and corresponding AAA Brand Strength rating