Netherlands 50 2019 report

• KPN named strongest Dutch brand, Brand Strength Index (BSI) score 85.2 out of 100 
• and AAA rating
• Shell holds on to title as most valuable brand in the Netherlands, increasing 9% to €36.4 billion
• Despite troubles, KPMG retains second place, brand value €11.2 billion
• Banking brands going strong, claiming 3 spots in top 10
• Hunter Douglas fastest-growing, brand value up 56%

KPN is set for a successful year ahead, as its ground-breaking project to develop quantum internet is likely to spark major changes in the telecoms sector. At a time of increased anxiety over online privacy, KPN’s pledge to develop a safer, online model will keep them ahead of the curve.