Nation Brands 100 2018 ranking

2018
2017
Name
Country
2018
2017
2018
2017
1 1 United States United States $25,899,231M $21,055,444M AAA AAA+
2 2 China China $13,868,822M $11,198,019M AA AAA
3 3 Germany Germany $5,146,850M $4,021,145M AAA AAA+
4 5 United Kingdom United Kingdom $3,750,286M $3,128,782M AAA AAA+
5 4 Japan Japan $3,597,548M $3,439,466M AAA- AAA+
6 6 France France $3,224,487M $2,968,657M AA+ AAA
7 7 Canada Canada $2,224,129M $2,056,245M AAA- AAA+
8 9 Italy Italy $2,213,528M $2,034,358M AA- AAA-
9 8 India India $2,158,804M $2,046,391M AA AAA
10 10 South Korea South Korea $2,001,235M $1,844,730M AA AAA
11 11 Australia Australia 🔒 🔒 🔒 🔒
12 12 Spain Spain 🔒 🔒 🔒 🔒
13 15 Netherlands Netherlands 🔒 🔒 🔒 🔒
14 13 Mexico Mexico 🔒 🔒 🔒 🔒
15 14 Switzerland Switzerland 🔒 🔒 🔒 🔒
16 16 Indonesia Indonesia 🔒 🔒 🔒 🔒
17 18 Brazil Brazil 🔒 🔒 🔒 🔒
18 17 Russia Russia 🔒 🔒 🔒 🔒
19 19 Sweden Sweden 🔒 🔒 🔒 🔒
20 20 United Arab Emirates UAE 🔒 🔒 🔒 🔒
21 21 Saudi Arabia Saudi Arabia 🔒 🔒 🔒 🔒
22 22 Poland Poland 🔒 🔒 🔒 🔒
23 25 Belgium Belgium 🔒 🔒 🔒 🔒
24 24 Norway Norway 🔒 🔒 🔒 🔒
25 27 Austria Austria 🔒 🔒 🔒 🔒
26 32 Ireland Ireland 🔒 🔒 🔒 🔒
27 30 Singapore Singapore 🔒 🔒 🔒 🔒
28 29 Philippines Philippines 🔒 🔒 🔒 🔒
29 26 Malaysia Malaysia 🔒 🔒 🔒 🔒
30 28 Thailand Thailand 🔒 🔒 🔒 🔒
31 31 Denmark Denmark 🔒 🔒 🔒 🔒
32 23 Turkey Turkey 🔒 🔒 🔒 🔒
33 36 Czech Republic Czech Republic 🔒 🔒 🔒 🔒
34 33 Finland Finland 🔒 🔒 🔒 🔒
35 34 Argentina Argentina 🔒 🔒 🔒 🔒
36 35 Chile Chile 🔒 🔒 🔒 🔒
37 42 Bangladesh Bangladesh 🔒 🔒 🔒 🔒
38 40 Qatar Qatar 🔒 🔒 🔒 🔒
39 38 Colombia Colombia 🔒 🔒 🔒 🔒
40 39 Israel Israel 🔒 🔒 🔒 🔒
41 43 Vietnam Vietnam 🔒 🔒 🔒 🔒
42 37 Iran Iran 🔒 🔒 🔒 🔒
43 47 Romania Romania 🔒 🔒 🔒 🔒
44 44 New Zealand New Zealand 🔒 🔒 🔒 🔒
45 49 Kuwait Kuwait 🔒 🔒 🔒 🔒
46 46 Portugal Portugal 🔒 🔒 🔒 🔒
47 41 South Africa South Africa 🔒 🔒 🔒 🔒
48 45 Nigeria Nigeria 🔒 🔒 🔒 🔒
49 48 Pakistan Pakistan 🔒 🔒 🔒 🔒
50 50 Peru Peru 🔒 🔒 🔒 🔒
51 51 Kazakhstan Kazakhstan 🔒 🔒 🔒 🔒
52 52 Hungary Hungary 🔒 🔒 🔒 🔒
53 53 Slovakia Slovakia 🔒 🔒 🔒 🔒
54 55 Egypt Egypt 🔒 🔒 🔒 🔒
55 54 Luxembourg Luxembourg 🔒 🔒 🔒 🔒
56 58 Algeria Algeria 🔒 🔒 🔒 🔒
57 56 Greece Greece 🔒 🔒 🔒 🔒
58 59 Ukraine Ukraine 🔒 🔒 🔒 🔒
59 57 Sri Lanka Sri Lanka 🔒 🔒 🔒 🔒
60 60 Slovenia Slovenia 🔒 🔒 🔒 🔒
61 61 Panama Panama 🔒 🔒 🔒 🔒
62 64 Iraq Iraq 🔒 🔒 🔒 🔒
63 63 Dominican Republic Dominican Republic 🔒 🔒 🔒 🔒
64 67 Angola Angola 🔒 🔒 🔒 🔒
65 71 Lithuania Lithuania 🔒 🔒 🔒 🔒
66 62 Guatemala Guatemala 🔒 🔒 🔒 🔒
67 70 Morocco Morocco 🔒 🔒 🔒 🔒
68 72 Bulgaria Bulgaria 🔒 🔒 🔒 🔒
69 68 Oman Oman 🔒 🔒 🔒 🔒
70 75 Kenya Kenya 🔒 🔒 🔒 🔒
71 66 Myanmar Myanmar 🔒 🔒 🔒 🔒
72 65 Uzbekistan Uzbekistan 🔒 🔒 🔒 🔒
73 69 Sudan Sudan 🔒 🔒 🔒 🔒
74 77 Ecuador Ecuador 🔒 🔒 🔒 🔒
75 80 Croatia Croatia 🔒 🔒 🔒 🔒
76 73 Costa Rica Costa Rica 🔒 🔒 🔒 🔒
77 81 Ethiopia Ethiopia 🔒 🔒 🔒 🔒
78 79 Serbia Serbia 🔒 🔒 🔒 🔒
79 74 Uruguay Uruguay 🔒 🔒 🔒 🔒
80 78 Latvia Latvia 🔒 🔒 🔒 🔒
81 85 Estonia Estonia 🔒 🔒 🔒 🔒
82 76 Azerbaijan Azerbaijan 🔒 🔒 🔒 🔒
83 88 Ghana Ghana 🔒 🔒 🔒 🔒
84 86 Iceland Iceland 🔒 🔒 🔒 🔒
85 84 Bahrain Bahrain 🔒 🔒 🔒 🔒
86 82 Turkmenistan Turkmenistan 🔒 🔒 🔒 🔒
87 91 Tanzania Tanzania 🔒 🔒 🔒 🔒
88 89 Bolivia Bolivia 🔒 🔒 🔒 🔒
89 87 Jordan Jordan 🔒 🔒 🔒 🔒
90 90 Tunisia Tunisia 🔒 🔒 🔒 🔒
91 83 Yemen Yemen 🔒 🔒 🔒 🔒
92 94 Paraguay Paraguay 🔒 🔒 🔒 🔒
93 92 Lebanon Lebanon 🔒 🔒 🔒 🔒
94 96 Democratic Republic of the Congo Democratic Republic Of Congo 🔒 🔒 🔒 🔒
95 98 Cyprus Cyprus 🔒 🔒 🔒 🔒
96 93 Trinidad & Tobago Trinidad & Tobago 🔒 🔒 🔒 🔒
97 Mauritius Mauritius 🔒 🔒 🔒 🔒
98 99 Honduras Honduras 🔒 🔒 🔒 🔒
99 95 Libya Libya 🔒 🔒 🔒 🔒
100 Cameroon Cameroon 🔒 🔒 🔒 🔒
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