Nation Brands 100 2017 ranking

2017
2016
Name
Country
2017
2016
2017
2016
1 1 United States United States $21,055,444M $20,574,439M AAA+ AAA
2 2 China China $11,198,019M $7,880,823M AAA AA
3 3 Germany Germany $4,021,145M $3,882,258M AAA+ AAA-
4 4 Japan Japan $3,439,466M $3,002,242M AAA+ AAA
5 5 United Kingdom United Kingdom $3,128,782M $2,942,178M AAA+ AAA
6 6 France France $2,968,657M $2,338,892M AAA AA+
7 8 Canada Canada $2,056,245M $1,809,994M AAA+ AAA-
8 7 India India $2,046,391M $2,065,781M AAA AA-
9 9 Italy Italy $2,034,358M $1,521,410M AAA- AA-
10 11 South Korea South Korea $1,844,730M $1,288,592M AAA AA
11 10 Australia Australia 🔒 🔒 🔒 🔒
12 14 Spain Spain 🔒 🔒 🔒 🔒
13 15 Mexico Mexico 🔒 🔒 🔒 🔒
14 13 Switzerland Switzerland 🔒 🔒 🔒 🔒
15 12 Netherlands Netherlands 🔒 🔒 🔒 🔒
16 19 Indonesia Indonesia 🔒 🔒 🔒 🔒
17 18 Russia Russia 🔒 🔒 🔒 🔒
18 16 Brazil Brazil 🔒 🔒 🔒 🔒
19 17 Sweden Sweden 🔒 🔒 🔒 🔒
20 25 United Arab Emirates UAE 🔒 🔒 🔒 🔒
21 23 Saudi Arabia Saudi Arabia 🔒 🔒 🔒 🔒
22 21 Poland Poland 🔒 🔒 🔒 🔒
23 26 Turkey Turkey 🔒 🔒 🔒 🔒
24 24 Norway Norway 🔒 🔒 🔒 🔒
25 20 Belgium Belgium 🔒 🔒 🔒 🔒
26 29 Malaysia Malaysia 🔒 🔒 🔒 🔒
27 22 Austria Austria 🔒 🔒 🔒 🔒
28 30 Thailand Thailand 🔒 🔒 🔒 🔒
29 32 Philippines Philippines 🔒 🔒 🔒 🔒
30 27 Singapore Singapore 🔒 🔒 🔒 🔒
31 28 Denmark Denmark 🔒 🔒 🔒 🔒
32 31 Ireland Ireland 🔒 🔒 🔒 🔒
33 33 Finland Finland 🔒 🔒 🔒 🔒
34 36 Argentina Argentina 🔒 🔒 🔒 🔒
35 37 Chile Chile 🔒 🔒 🔒 🔒
36 35 Czech Republic Czech Republic 🔒 🔒 🔒 🔒
37 38 Iran Iran 🔒 🔒 🔒 🔒
38 41 Colombia Colombia 🔒 🔒 🔒 🔒
39 40 Israel Israel 🔒 🔒 🔒 🔒
40 34 Qatar Qatar 🔒 🔒 🔒 🔒
41 39 South Africa South Africa 🔒 🔒 🔒 🔒
42 44 Bangladesh Bangladesh 🔒 🔒 🔒 🔒
43 48 Vietnam Vietnam 🔒 🔒 🔒 🔒
44 43 New Zealand New Zealand 🔒 🔒 🔒 🔒
45 42 Nigeria Nigeria 🔒 🔒 🔒 🔒
46 46 Portugal Portugal 🔒 🔒 🔒 🔒
47 45 Romania Romania 🔒 🔒 🔒 🔒
48 51 Pakistan Pakistan 🔒 🔒 🔒 🔒
49 49 Kuwait Kuwait 🔒 🔒 🔒 🔒
50 50 Peru Peru 🔒 🔒 🔒 🔒
51 47 Kazakhstan Kazakhstan 🔒 🔒 🔒 🔒
52 52 Hungary Hungary 🔒 🔒 🔒 🔒
53 55 Slovakia Slovakia 🔒 🔒 🔒 🔒
54 54 Luxembourg Luxembourg 🔒 🔒 🔒 🔒
55 53 Egypt Egypt 🔒 🔒 🔒 🔒
56 59 Greece Greece 🔒 🔒 🔒 🔒
57 56 Sri Lanka Sri Lanka 🔒 🔒 🔒 🔒
58 58 Algeria Algeria 🔒 🔒 🔒 🔒
59 60 Ukraine Ukraine 🔒 🔒 🔒 🔒
60 62 Slovenia Slovenia 🔒 🔒 🔒 🔒
61 67 Panama Panama 🔒 🔒 🔒 🔒
62 64 Guatemala Guatemala 🔒 🔒 🔒 🔒
63 61 Dominican Republic Dominican Republic 🔒 🔒 🔒 🔒
64 63 Iraq Iraq 🔒 🔒 🔒 🔒
65 57 Uzbekistan Uzbekistan 🔒 🔒 🔒 🔒
66 71 Myanmar Myanmar 🔒 🔒 🔒 🔒
67 69 Angola Angola 🔒 🔒 🔒 🔒
68 72 Oman Oman 🔒 🔒 🔒 🔒
69 70 Sudan Sudan 🔒 🔒 🔒 🔒
70 73 Morocco Morocco 🔒 🔒 🔒 🔒
71 68 Lithuania Lithuania 🔒 🔒 🔒 🔒
72 66 Bulgaria Bulgaria 🔒 🔒 🔒 🔒
73 65 Costa Rica Costa Rica 🔒 🔒 🔒 🔒
74 82 Uruguay Uruguay 🔒 🔒 🔒 🔒
75 77 Kenya Kenya 🔒 🔒 🔒 🔒
76 79 Azerbaijan Azerbaijan 🔒 🔒 🔒 🔒
77 74 Ecuador Ecuador 🔒 🔒 🔒 🔒
78 83 Latvia Latvia 🔒 🔒 🔒 🔒
79 75 Serbia Serbia 🔒 🔒 🔒 🔒
80 76 Croatia Croatia 🔒 🔒 🔒 🔒
81 84 Ethiopia Ethiopia 🔒 🔒 🔒 🔒
82 80 Turkmenistan Turkmenistan 🔒 🔒 🔒 🔒
83 81 Yemen Yemen 🔒 🔒 🔒 🔒
84 78 Bahrain Bahrain 🔒 🔒 🔒 🔒
85 88 Estonia Estonia 🔒 🔒 🔒 🔒
86 97 Iceland Iceland 🔒 🔒 🔒 🔒
87 85 Jordan Jordan 🔒 🔒 🔒 🔒
88 91 Ghana Ghana 🔒 🔒 🔒 🔒
89 92 Bolivia Bolivia 🔒 🔒 🔒 🔒
90 87 Tunisia Tunisia 🔒 🔒 🔒 🔒
91 89 Tanzania Tanzania 🔒 🔒 🔒 🔒
92 90 Lebanon Lebanon 🔒 🔒 🔒 🔒
93 86 Trinidad & Tobago Trinidad & Tobago 🔒 🔒 🔒 🔒
94 93 Paraguay Paraguay 🔒 🔒 🔒 🔒
95 96 Libya Libya 🔒 🔒 🔒 🔒
96 98 Democratic Republic of the Congo Democratic Republic Of Congo 🔒 🔒 🔒 🔒
97 99 Nepal Nepal 🔒 🔒 🔒 🔒
98 Cyprus Cyprus 🔒 🔒 🔒 🔒
99 100 Honduras Honduras 🔒 🔒 🔒 🔒
100 Uganda Uganda 🔒 🔒 🔒 🔒
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