The annual report on the most valuable mining, iron and steel brands.
BHP struck gold with their major 2017 re-branding exercise, as the world’s largest mining company’s brand value rose 29% to US$5.1 billion and took first place in the Brand Finance Mining, Iron & Steel 25 league table
After the 2014 metal price crisis, caused by a drop in demand for raw materials in China, the industry is once again being shaped by the Chinese market. The country’s demand for higher-quality iron ore imports is benefiting the industry’s largest brands such as BHP and Rio Tinto. Challenger brands will need to define their competitive advantage to capture a greater proportion of the ever growing Chinese market.David Haigh, CEO, Brand Finance