Mining, Iron & Steel 25 2020 report

Brand Finance Mining, Iron & Steel 25 2020

  • BHP retains title of world’s most valuable mining, iron & steel brand, brand value US$5.8 billion
  • CITIC Pacific Mining is fastest growing, brand value up 25%
  • In contrast, Germany’s Thyssenkrupp is fastest falling, down 18%, as steel industry suffers
  • 3 new entrants in Brand Finance Mining, Iron & Steel ranking: Newmont Goldcorp, Barrick Gold and Fortescue
  • Rio Tinto overtakes BHP to become world’s strongest mining iron & steel brand, Brand Strength Index score 71.8 out of 100

BHP, along with all mining, iron & steel brands, is having to negotiate the increasing intolerance of new mining projects; a strong brand becomes increasingly important in keeping other influential stakeholders, such as regulators, on side to maintain growth and profitability.

David Haigh CEO, Brand Finance

Read about this and many more insights in the full report, available for download now.