Porsche is world’s number 1 luxury and premium brand, brand value US$29.3 billion
Louis Vuitton knocked off second spot by Cartier, up 39% to US$13.6 billion
British luxury brands drum up support in New York during Walpole Trade Delegation promoting best of Britain
Chanel inching way up, growing 95% to US$11.5 billion
SK-II Japanese cosmetics brand is fastest growing, a tribute to brand’s digital marketing success across social channels
Celebrity endorsement and digital marketing spend trump traditional billboard and TV campaigns
Ferrari is world’s strongest luxury and premium brand, clocking elite AAA+ brand strength rating and 94.8 out of 100 Brand Strength Index (BSI) score

Connotations of luxury extend far beyond fashion brands with this becoming ever more apparent since Porsche yet again tops the Brand Finance Luxury & Premium 50 2019 ranking of the world’s most valuable luxury and premium brands. The combination of Porsche’s trusted and long-standing heritage, a commitment to diversification, innovation and after sales-services is what really sets the auto titan apart from its competitors.
Alex Haigh, Director of Brand Finance

Luxury & Premium 50 2019 Charts

Brand value by Country

Number of brands by country

Brand Rating distribution

Top Brand Values