The annual report on the most valuable logistics brands.
UPS remains the world’s most valuable logistics brand, despite 1% year-on-year decrease in brand value to US$22.0 billion.
There is no doubt that forging a distinct brand helps a business to build resilience. As Amazon prepares to launch ‘Shipping with Amazon’, having a strong brand can help protect incumbents from this new competition. Powerful brands alone will not be enough to prevent Amazon from gaining a foothold in the industry, however they will allow breathing room for the existing brands to riposte and limit their loss of market share.
Read about this and many more insights in the full report, available for download now.