The annual report on the most valuable Irish brands.
Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught.
Ireland’s home-grown brands are worthy ambassadors for the Irish economy, which saw an impressive 7% increase over the past year. Their strong reputation derives not just from successful marketing campaigns, but because they create authentic value for their customers. Guinness leads by example, delighting with every pour, settle, and sip.Simon Haigh, Managing Director, Brand Finance Ireland
Read about this and many more insights in the full report, available for download now.