“Now into its 13th edition, IPL is a brand that continues to deliver for its fans, investors and cricketing prowess. This year’s winning margin could not have been more dramatic with the Mumbai Indians beating the Chennai Super Kings by just 1 run! This year’s tournament ran up over 330 billion minutes of broadcasting time and logged 300 million viewers into the streaming service over a span of 44 days. The IPL continues to exceed expectations for its players, franchisees, team sponsors, and give a boost to the Indian economy. Its popularity has prompted a strong desire from other cricketing boards to replicate the success such as the England and Wales Cricket Board’s newly announced The Hundred.”
Savio D’Souza, Director, Brand Finance