IPL 2019

Brand Finance IPL 2019

  • Indian Premier League's business value hits all-time high of US$5.7 billion, according to latest report by Brand Finance
  • Chennai Super Kings, the No.1 IPL franchise brand, breaks US$75 million barrier
  • Ahead of 13th edition auctions, all eyes on 2019 champs Mumbai Indians, up 24% in brand value
  • Fastest growing IPL franchise brand, Delhi Capitals, valued at US$54 million
  • Chennai Super Kings sees almost 90% growth in brand value over past 10 years
  • Indian Premier League seen as a match for Formula 1, business value at US$8 billion in comparison with IPL’s US$5.7 billion

“Now into its 13th edition, IPL is a brand that continues to deliver for its fans, investors and cricketing prowess. This year’s winning margin could not have been more dramatic with the Mumbai Indians beating the Chennai Super Kings by just 1 run! This year’s tournament ran up over 330 billion minutes of broadcasting time and logged 300 million viewers into the streaming service over a span of 44 days. The IPL continues to exceed expectations for its players, franchisees, team sponsors, and give a boost to the Indian economy. Its popularity has prompted a strong desire from other cricketing boards to replicate the success such as the England and Wales Cricket Board’s newly announced The Hundred.”

Savio D’Souza, Director, Brand Finance