Hotels 50 2019

Brand Finance Hotels 50 2019

  • Hilton remains world’s most valuable individual hotel brand with 17% growth
  • Marriott’s portfolio drops to second place as the value of its brands in the Brand Finance Hotels 50 ranking decreases by 30%, giving way to Hilton
  • World’s fastest-growing hotel brands come from Hilton’s portfolio: Homewood Suites, Double Tree, and Hampton
  • Mercure is world’s strongest hotel brand, Shangri La and Holiday Inn close behind

“Hilton’s strategic approach to brand growth has allowed it to extend its lead as the world’s most valuable hotel brand. At the same time, endorsement from the flagship brand has rendered benefits across the portfolio as Homewood Suites, Double Tree, and Hampton have seen their brand values sore. In its centennial year, Hilton is well-positioned for another hundred years of success.”

Savio D’Souza, Valuation Director at Brand Finance