Hotels 50 2020 report

Brand Finance Hotels 50 2020

  • Hotels sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of cumulative brand value, equating to US$14 billion
  • Hilton remains world’s most valuable hotel brand, up an impressive 35%
  • Mercure is fastest growing brand in ranking, following staggering 57% growth
  • Premier Inn claims title of world’s strongest hotel brand, Brand Strength Index (BSI) score 89.1/100
  • Leisure & Tourism sector also heavily impacted, brands could lose up to 20% of cumulative brand value
  • Airbnb most valuable leisure & tourism brand, brand value US$10.5 billion

Read about this and many more insights in the full report, available for download now.

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