Global 500 2018

Brand Finance Global 500 2018

The annual report on the world’s 500 most valuable brands. 

Amazon is the world’s most valuable brand ahead of Apple and Google in the Brand Finance Global 500. The e-commerce giant’s brand value increased by 42% year on year to a whopping US$150.8 billion.

Jeff Bezos once said that ‘brands are more important online than they are in the physical world’. He has proved himself right by choosing the name Amazon, known as the largest, most powerful river in the world, as 23 years later the Amazon brand carries all before it as an unstoppable force. The strength and value of the Amazon brand gives it stakeholder permission to extend relentlessly into new sectors and geographies. All evidence suggests that the amazing Amazon brand is going to continue growing indefinitely and exponentially.

David Haigh, CEO, Brand Finance