Germany 100 2018 report

Brand Finance Germany 100 2018

The annual report on the most valuable German brands.

Mercedes-Benz grew its global brand value by 18% to €37.3 billion, taking pole position as Germany’s most valuable brand. Mercedes’ surge in brand value was driven largely by a big increase in forecast revenue as car sales increased by 8% to 2.4 million vehicles.  As a result, Mercedes jumped from third to first on the German brand value table and also became the world’s most valuable automobile brand.

Mercedes-Benz invented the automobile and is now leading the industry with a brand strategy focused on re-inventing the automobile through electrification. Their global brand success has been driven by the introduction of a new generation of vehicles led by their renewed foray into SUVs and smooth evolution of new technologies to move away from traditional internal combustion engines.

David Haigh CEO, Brand Finance

Read about this and many more insights in the full report, available for download now.