Germany 100 2020 report

Brand Finance Germany 100 2020

  • Top 100 most valuable German brands from Brand Finance Germany 100 2020 ranking stand to lose up to 11% of brand value – over €49 billion – following devasting COVID-19 pandemic
  • Mercedes-Benz retains titles of Germany’s most valuable brand, brand value €58.7 billion
  • Germany’s fastest growing brand, RWE, jumps 32 spots in ranking following staggering 96% brand value growth
  • Chemicals giant BASF is nation’s strongest brand, Brand Strength Index (BSI) score 85.9 out of 100

Read about this and many more insights in the full report, available for download now.