Brand Finance Germany 100 2020
- Top 100 most valuable German brands from Brand Finance Germany 100 2020 ranking stand to lose up to 11% of brand value – over €49 billion – following devasting COVID-19 pandemic
- Mercedes-Benz retains titles of Germany’s most valuable brand, brand value €58.7 billion
- Germany’s fastest growing brand, RWE, jumps 32 spots in ranking following staggering 96% brand value growth
- Chemicals giant BASF is nation’s strongest brand, Brand Strength Index (BSI) score 85.9 out of 100
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