- With brand value of US$7.9 billion, BASF retains title of world’s most valuable chemicals brand and is sector’s strongest brand with AAA rating
- Dow & DuPont are Brand Finance Chemicals 25 2020 ranking’s fastest-falling as products moved under new brand Corteva following demerger
- SABIC is top 10’s fastest-growing brand, paving way for sustainability in sector
- Linde jumps into 5th spot as brand value hits US$2.9 billion following merger with Praxair
- China’s Rongsheng Petrochemical among new entrants as ranking extended to encompass sector’s 25 most valuable brands for first time
BASF’s dominance is twofold – on one hand the result of a realignment towards customer proximity, competitiveness, and profitable growth, and on the other, the consequence of competitors’ weaknesses, as Dow and DuPont have spent the last year rearranging their capabilities following a demerger.
Savio D'Souza, Valuation Director, Brand Finance