Brazil 50 2019 report

Brand Finance Brazil 50 2019

  • Itaú tops Brand Finance Brazil 50 2019 ranking again, despite 15% brand value drop to US$6.8 billion
  • Retail tycoon Renner up 20% in brand value to US$641 million, named Brazil’s strongest brand scoring a Brand Strength Index 91.8 out of 100 (BSI) and AAA+ rating
  • Cosmetics and beauty products brand Natura is Brazil’s fastest growing brand, brand value up 31% to US$1.4 billion
  • Low cost airlines GOL and Azul among new entrants to this year’s ranking

Throughout 2019, Brazil’s bank brands have been poised for better performance and this year’s study features nine bank brands counted among the country’s most valuable. Itaú, the country’s most valuable, has found a way to navigate a complex domestic environment, embracing partnerships with tech giants Google and Apple for enhanced digital payments and other customer experience tools. Not just in Brazil but around the world, these fintech resources have the potential to contribute to heightened brand values across the board.

David Haigh, CEO of Brand Finance