Belgium 10 2019

• Stella Artois named Belgium’s strongest brand with Brand Strength Index (BSI) score 80.7 out of 100 and AAA- brand strength rating
• KBC retains position as country’s most valuable brand, brand value €3.8 billion
• Solid performance from BDO, brand value up 16% to €2.8 billion
• Proximus loses brand value and brand strength amid global telecoms struggles 
• AG Insurance is Belgium’s fastest-growing brand, brand value up 18%

With over 200 active breweries in Belgium, it is no surprise that beer and brewing brands claim two spots in the top 10. Stella Artois thrives as a result of its deep customer loyalty, built up over its 600-year long history. Embracing global trends and launching exciting new products, for example Stella Artois Gluten Free, clearly highlights the brand’s ability to stay ahead of the curve, which is a testament to its solid performance.

David Haigh, CEO, Brand Finance