Auto & Tires 2018

Brand Finance Auto & Tires 2018

The annual report on the most valuable automobile, auto component & tire brands.

Mercedes-Benz has overtaken Toyota and BMW to claim pole position as the world’s most valuable automobile brand, following 24% year-on-year growth to US$43.9 billion. 

Mercedes-Benz invented the automobile, and is now leading the industry with a brand strategy focused on re-inventing the automobile. Their success has been driven by the introduction of a new generation of vehicles led by their renewed foray into SUVs and smooth evolution of new technologies to move away from traditional internal combustion engines.

David Haigh, CEO, Brand Finance

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