The annual report on the most valuable automobile, auto component & tire brands.
Mercedes-Benz has overtaken Toyota and BMW to claim pole position as the world’s most valuable automobile brand, following 24% year-on-year growth to US$43.9 billion.
Mercedes-Benz invented the automobile, and is now leading the industry with a brand strategy focused on re-inventing the automobile. Their success has been driven by the introduction of a new generation of vehicles led by their renewed foray into SUVs and smooth evolution of new technologies to move away from traditional internal combustion engines.
Read about this and many more insights in the full report, available for download now.