Automotive Industry 2020 report

Brand Finance Automotive Industry 2020

  • Mercedes most valuable auto brand for 3rd year running, hitting US$65bn mark
  • Land Rover, Bentley, Aston Martin and Jaguar all fall in brand value, marking a bad year for UK car manufacturers
  • Tesla is fastest growing brand in auto industry (up 65%), boosted by new Chinese factory
  • Traditional car brands that are embracing electric vehicles, like Porsche and its Taycan model, doing best in ranking
  • Sweden overtakes Italy as 6th most successful nation in terms of brand value as Volvo embraces electric vehicles
  • Ferrari continues to be strongest brand in Brand Finance Auto 100 ranking (BSI 94.1/100) as it tries to increase exclusivity
  • Michelin is world’s most valuable and strongest tire brand, embracing connected and puncture-proof tires

Mercedes-Benz has stayed one step ahead of its competitors because of its commitment to service and model development. Despite his departure, Dieter Zetsche has set the brand up for long-term success.

Alex Haigh, Director, Brand Finance

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