Australia 100 2018 report

Brand Finance Australia 100 2018

The annual report on the most valuable and strongest Australian brands.

Telstra’s brand continues to perform impressively across a number of brand attributes, with a resulting 13.6% increase in value. The strength of the brand is in contrast to the overall decline in Telstra’s market value of 21%, highlighting the ever-increasing importance of the brand in the organisation’s business strategy and reputation. 

With Amazon’s Australian launch late in 2017 foreshadowing intense retail competition, local retailing brands will face a new challenge by the world’s most valuable brand.

Mark Crowe Managing Director, Brand Finance Australia

Read about this and many more insights in the full report, available for download now.