Resilience and innovation drive double-digit brand value growth in the apparel sector

Louis Vuitton reigns as the most valuable apparel brand ranked, valued at $32.2 billion
Rolex continues its dominance as the strongest apparel brand in the sector
Dolce & Gabbana emerges as the fastest-growing apparel brand, with a 52% increase in brand value
China’s Bosideng shines by blending heritage with innovation
Louis Vuitton leads the way in sustainability with the highest Sustainability Perceptions Value of $3.8 billion
Chanel has the highest positive gap value of $746 million

European fashion houses lead global growth; Louis Vuitton, Rolex, and Dolce & Gabbana stand out

European fashion brands have surged ahead, showcasing remarkable growth in brand value. Leading the charge are iconic brands like Louis Vuitton, Rolex, and Dolce & Gabbana, which have not only maintained their market positions but have also achieved significant gains in a year marked by challenges and opportunities.

Louis Vuitton reigns as the most valuable apparel brand ranked, valued at $32.2 billion

Louis Vuitton (brand value up 23% to USD32.2 billion) has claimed the top spot as the world’s most valuable apparel brand ranked by Brand Finance in 2024. The brand's strong performance is driven by a robust recovery in the Chinese market and innovative collaborations, including a high-profile partnership with Japanese artist Yayoi Kusama. Louis Vuitton’s sustained growth is further supported by its exceptional brand loyalty and consumer willingness to pay a premium for its products.

Annie Brown, General Manager of Brand Finance UK, commented,

"The post-pandemic boom set the stage for Louis Vuitton to not only regain but expand its market leadership. This success is attributed to the brand's ability to capture renewed consumer enthusiasm, particularly in the vital Chinese market. The brand’s commitment to craftsmanship and creativity, as showcased in the recent Paris Olympic brand campaign, continues to elevate its status and protect its lasting allure."

Rolex continues its dominance as the strongest apparel brand in the sector

Rolex (brand value up 29% to USD13.8 billion) continues to be the strongest brand ranked in the apparel sector, maintaining its AAA+ brand strength rating from the past year. With a Brand Strength Index (BSI) score of 90.16, Rolex's dominance is bolstered by its exceptional performance across key metrics such as ‘promotion’, ‘familiarity’, and ‘price premium’. The brand’s financial success, coupled with innovative new product launches, reinforces its leadership in the luxury watch market.

Dolce & Gabbana emerges as the fastest-growing apparel brand, with a 52% increase in brand value

Dolce & Gabbana has emerged as the fastest-growing apparel brand ranked by percentage, with a remarkable 52% increase in brand value to USD2.1 billion. This growth marks a significant turnaround for the brand, which has successfully rebuilt its reputation and expanded its portfolio, including its foray into luxury real estate.

China’s Bosideng shines by blending heritage with innovation

Meanwhile, Chinese apparel brand Bosideng (brand value up 13% to USD2.1 billion) continues to make strides in the global market by fusing traditional craftsmanship with cutting-edge technology. Bosideng’s commitment to innovation and quality has earned it strong consumer ‘loyalty’ and a high ‘reputation’ score, particularly in its home market of China.

Other highlights from the report:

Despite a luxury apparel downturn, Hermès, Louis Vuitton, and Dior showed resilience, with Hermès increasing its brand value by 18%, while Gucci and Burberry faced declines but maintained strong innovation and quality scores.
Women’s sportswear gets a boost from the Paris 2024 Olympic Games, driving a 6.4% growth in global sportswear sales amid rising demand.
The wristwear sector shows perseverance as Rolex dominates with a 29% increase in brand value, and Omega and TAG Heuer adapt with successful product launches and marketing initiatives.

Louis Vuitton leads the way in sustainability with the highest Sustainability Perceptions Value of $3.8 billion

In addition to its overall brand value, Louis Vuitton also tops the Sustainability Perceptions Index in the apparel sector, with a value of USD3.8 billion.

Chanel has the highest positive gap value of $746 million

Chanel has the highest positive gap value of USD746 million among brands in the rankings.

Apparel 50 2024 Ranking