The annual report on the world's most valuable and strongest apparel brands.
Nike continues to dominate as the world's most valuable apparel brand, with a brand value of US$32.4billion.
Zara and Adidas move up the ranks as H&M's brand value decrease puishes it down to 4th place.
Uniqlo is the fastest-growing apparel brand in the top 10, up a whopping 48% year on year.
Rolex is the strongest brand in the sector, posting an elite AAA+ brand strength rating.
Luxury brands account for 7 out of the top 10 strongest apparel brands, showing importance of brand strength in the segment.
Nike’s bold marketing makes it stand out in a busy marketplace of sportswear apparel brands. In a time when customers look for experiences and emotional connection, Nike’s offering comes with unambiguous messages and values that people can rally behind.
Read about this and many more insights in the full report,
available for download now.